A Smarter Way to Track Social Media Across Your Web Presence
At Little Forest, we’re always looking for innovative ways to help organisations simplify and strengthen their digital governance. That’s why we’re excited to share our latest tool: the Social Media Account Web Registry – an automated system designed to help you track and manage social media accounts across thousands of websites with ease.
Little Forest’s latest feature identifies and catalogues all social media channels linked from public-facing University websites on the Account Web Registry. This includes platforms like Facebook, Twitter/X, Instagram, LinkedIn, and others. The tool records:
- Account handles linked across different websites.
- Number of accounts and the domains using them – revealing overlaps where multiple sites may reference the same account.
- Direct links to the social media profiles for easy access.
Creating a clear, searchable overview of your institution’s social media presence and its connections throughout your web ecosystem.
Key Benefits
In our modern day so much of our online connection occurs through social media. Having a thorough overview of all channels associated with your brand and company is vital for:
Brand Control & Oversight
Easily spot duplicate or unofficial accounts, ensure consistent branding, and gain insight into which social channels are most active or popular.
Holistic digital accessibility
Extend your accessibility strategy beyond the website and ensure all users can engage with your content equally.
Huge Time-Saving Potential
What usually required manual searching across dozens (or even hundreds) of websites can now be done in seconds – automatically.
Future Insight Into Activity & Content Trends
Little Forest is hoping to expand this tool with updates such as; screenshots of social profiles, dates of last content update helping identify dormant or inactive accounts, and possibly even follower counts, giving context to each account’s reach and relevance.
Navigating the Registry
The tool offers two main views:
- Domain-level view: For quickly seeing which domains are linking to which accounts.
- All subdomains view: Often provides richer data, especially when reviewing broad web estates.
You can sort by platform type (e.g. Facebook, LinkedIn) to quickly isolate relevant channels for analysis or screenshots. Column visibility and ordering are customisable to enhance how data is presented—especially useful for creating reports or visual audits
