Personally Identifiable Information
Are you accidentally capturing PII data against the Google Analytics Terms of Service?
PII or Personally Identifiable Information, is all the data which can be used to identify individual visitors to your site.
Google Analytics have strict policy surrounding user privacy and infringement of these rules can have detrimental effects on your business.
If your Google Analytics we can help you audit your site for any breaches of these Terms of Service and give you advice on how to fix any problem areas.
Avoid Legal Action
Violation of Google Analytics Terms of Service be it accidental or intended, could leave you open to prosecution. Other consequences could include; exile from the Google program, all analytics data, Google Ads and keywords.