British Airways2018-06-20T15:29:46+00:00

Project Description

British Airways (BA) is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport.

It is the largest airline in the UK based on fleet size, international flights and international destinations and second largest measured by passengers carried.

The Brief

British Airways first met Little Forest when their Content Management System (CMS) was over 10 years old. The system was no longer able to cope with their increasingly complex demands of their web platform.

They wanted to take advantage of the latest technology to drive sales and customer satisfaction on ba.com. In particular British Airways wanted to improve their Search Engine Ranking as well as their multi-language capability.

British Airways also wanted to create and promote a microsite for Las Vegas. This will make it easier for the customers who want to go on a trip to that city.

The Solution

Little Forest worked closely with British Airways and helped them upgrade to the latest version of the Autonomy platform. We replaced their old Solaris with the newer and most cost-friendly Linux.

Little Forest trained all of the business and technical users in understanding all the new and advanced features of the platform.

We advised on the Best Practices in terms of complex technical integration and architectures relevant to Autonomy. Little Forest helped to design all of the key cornerstones of the new platform and gave our expert recommendations on each aspect of the solution.

For the Las Vegas microsite, we have provided guidance on the high level design and low level implementation details.

The Outcome

British Airways have been updated to the latest Autonomy web platform. They have launched a pilot project on the new solution and are rapidly rolling out all other areas of ba.com onto the system.

The users are able to offer far more engaging and relevant content to their customers far quicker and with higher quality than ever before.

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